Sorel Liqueur
The Original Red Drink
Sorel is an artisanal, hibiscus-flavored liqueur. This bright red liqueur is a modern twist on a Caribbean classic. From packaging to web development to POS and more I helped push the brand to be the most awarded liqueur as they extend into all 50 states.
“Hibiscus-based liqueur. Sorel, is the every-season spirit you’ve been waiting for.”
Martha Stewart
Double Gold
Marketing/Promotion Campaign
This animation was created for Cinco De Mayo, the goal was to create a visually engaging post that got the viewer excited to try a Sorel margarita.
Selected Works
Sorel LiqueurGraphic Design, Print Design, Branding, Packaging
Seattle ReignSports Branding, Graphic Design
Stratton EyesLayout Design, Graphic Design
Symphony ChipsGraphic Design, Campaign Design, Web Design, Branding
The Spice TheoryBrand Identity, Logo Design, Packaging
Uncle NearestGraphic Design, Campaign Design, Social Media
International E-Z UPGraphic Design, Campaign Design, Web Design, Branding
Island Getaway RumPrint Design, Social Media, Branding, Packaging
Carrington MortgageGraphic Design, Tradeshow Design, Branding
Inland Battery CorporationGraphic Design, Branding
New York City BalletGraphic Design, Branding, Environmental Design, Print Design
Foton Solar CarGraphic Design, Print Design