Stratton Eyes

Lexington's Favorite Eye Doctors

I partnered with Stratton Eyes to create a cohesive brand experience across multiple touchpoints, from in-store signage to marketing collateral and digital communication. My work included designing brand identities for both their luxury eyewear boutique and dry eye center, ensuring each felt distinct while still aligned under the larger Stratton Eyes brand. The goal was to bring clarity and consistency to how the brand shows up—elevating the patient experience while supporting ongoing growth.

Challenge

I designed the Stratton Eyes Boutique logo as an extension of the parent brand—distinct, but structurally aligned. The goal was to elevate the tone without losing trust, which I achieved through more expressive typography while maintaining a cohesive foundation across both identities.

Seattle Reign

Symphony Chips

Selected Works

Sorel LiqueurGraphic Design, Print Design, Branding, Packaging

Seattle ReignSports Branding, Graphic Design

Stratton EyesLayout Design, Graphic Design

Symphony ChipsGraphic Design, Campaign Design, Web Design, Branding

The Spice TheoryBrand Identity, Logo Design, Packaging

Uncle NearestGraphic Design, Campaign Design, Social Media

International E-Z UPGraphic Design, Campaign Design, Web Design, Branding

Island Getaway RumPrint Design, Social Media, Branding, Packaging

Carrington MortgageGraphic Design, Tradeshow Design, Branding

Inland Battery CorporationGraphic Design, Branding

New York City BalletGraphic Design, Branding, Environmental Design, Print Design

Foton Solar CarGraphic Design, Print Design